Distribution of Facebook users in Australia 2024, by age and gender

Females and males aged 25 to 34 constituted the largest share of active Facebook users in Australia as of October 2024. Both females and males in that age bracket made up approximately 12.8 percent. 

Facebook: the world’s favorite online hangout

Facebook continues to rank as the world’s most popular social network. With just over three billion users in a worldwide population of around eight billion people, Facebook has left its mark on the modern world - and its wallet. In 2021, Facebook’s owner Meta, formerly Facebook Inc, generated over 134 billion dollars in revenue, a figure which has continued to soar since Facebook’s inception in 2004. Advertising and Meta’s family of apps, which among others includes Facebook, Instagram, and WhatsApp, have made up the majority of the company’s revenue in recent years.

The internet as a source of hope

  ‘Screen time’, or time spent using a device such as a phone, computer, television, or video game console, often gets a bad name. The average Australian spends close to three hours daily surfing the internet on a mobile phone, which puts Australians above the world average for minutes spent on the internet on a mobile daily. With young people making up a significant portion of the internet-using population, it is reassuring to know that close to 25 percent of young Australians also use the internet to seek help or information on issues important to them, like the environment, equity and discrimination, and mental health.